There are lots of techniques for optimizing a website.
Mainly we divide SEO into two 07542 parts-
1. On Page Optimization
2. Off Page Optimization
In On page SEO, We do following activities-
Keyword selection- this is the major part of seo.
You have to find write keyword or key phrase.
for choosing write keywords, we can use tools like google adword, keyword discovery, seocompany.ca etc.
for choosing write keywords, domain age is also an important factor.
If domain is old, you can choose more competitor keyword and if domain is new, choose secondary keyword for optimization,
2nd. Use your targeting keywords on title tags, description tags and other place like anchor text, alt tags etc.
3rd. Use LSI based internal linking.
Off Page Optimization-
We do Submission work for Off Page-
1. Directory Submissions
2. Article Creation and Submissions
3. Link Building
4. Blog Creation
5. Classified Ads Submissions
6. Rss Feed Creation and Submissions
7. Press Release Submissions
Latest Addition in SEM- SMO(Social Media Optimization), Local Marketing and Affiliate marketing
Those are plus points for your interview, If you know about it.
Main Sites for SMO- Digg, Technorati.com, furl etc.
Local marketing- We do local marketing for Local popularity for any business in a particular place. Suppose if anyone need SEO Service in Delhi, they will search in google by following keywords seo company Delhi, seo Delhi or seo service Delhi.
Write now google is showing local business listing in few keywords.
For example if you open google.co.in and search seo company Delhi, you can see local listing. and if you search seo service Delhi then there is no local listing.
Affiliate Marketing- basically It's for generate leads and sales.
Any doubt??, Feel free to ask.
Contact: 99999
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